Some of the best businesses don’t begin in a boardroom.
They begin with frustration.
For the Co-Founders of the 3PL marketplace WareMatch – Ryan Kalisky and Ben Toulch – the idea wasn’t born from wanting to create another software platform. It came from years of coordinating freight and warehousing while asking a simple question:
“Why is finding the right warehouse so difficult?”
While transportation pricing has become increasingly transparent over the years, warehousing remains one of the most complex and fragmented areas of logistics. Every project is different. Every facility offers unique capabilities. Pricing structures vary widely, and comparing providers often feels like comparing apples to oranges.
After speaking with countless businesses across the industry, one thing became clear: everyone was searching for warehouse space differently, and no one seemed to have a reliable, standardized way to evaluate providers.
That realization became the foundation of WareMatch.
Solving a Problem the Industry Had Accepted
Finding the right warehouse has traditionally relied on Google searches, personal referrals, brokers, and a significant amount of back-and-forth communication.
Businesses often repeat the same project details to multiple providers, struggle to understand pricing differences, and have little visibility into whether they’re truly selecting the best partner for their specific needs.
WareMatch set out to change that.
Rather than acting as another brokerage, the company created a technology-driven marketplace that allows brands to browse, compare, and connect directly with warehouse and 3PL providers in a structured, transparent environment.
For warehouse operators, the platform provides a dynamic way to showcase their facilities, certifications, capabilities, and specialized services, allowing them to market themselves far beyond a static website.
The result is a better experience for everyone involved.
Technology That Creates Clarity
One of WareMatch’s greatest strengths isn’t simply digitizing the process, it’s organizing information in a way that helps businesses make better decisions.
Technology removes much of the guesswork from warehouse sourcing by helping companies compare options more objectively, organize complex pricing information, and better understand which providers are the strongest fit for their operations.
For consultants and brokers, the platform is proving equally valuable.
That’s not just an efficiency gain.
It’s a fundamental shift in how warehouse sourcing can be managed.
Building More Than Software
Launching a marketplace is never easy.
Like many technology startups, WareMatch faced the classic challenge of building supply before demand. The team first had to convince warehouse operators to join a platform that was still in its early stages.
Those early partners believed in the vision.
They invested their time, shared feedback, and helped shape the platform long before seeing immediate returns. Today, many of those same companies have generated hundreds of thousands, and in some cases millions, of dollars in new business through the marketplace.
It’s a reminder that innovation is rarely built alone.
It’s built through collaboration.
Looking Ahead
WareMatch’s ambition extends well beyond connecting brands with warehouse providers.
The company’s vision is to create a global logistics ecosystem where businesses can discover partners, market their services, exchange opportunities, and leverage data to make smarter operational decisions.
As the platform grows, the team also sees opportunities to expand into logistics consulting, helping companies use market intelligence and analytics to optimize supply chain strategies and uncover new efficiencies.
It’s a bold vision.
One driven by a young team committed to challenging traditional thinking and embracing technology as a catalyst for change.
Freight-IQ Perspective
At Freight-IQ, we often talk about the importance of removing friction from logistics.
WareMatch is doing exactly that within the warehousing sector.
By bringing greater transparency, organization, and technology to one of the industry’s most complex sourcing challenges, they’re helping businesses spend less time searching for warehouse partners and more time focusing on growth.
Sometimes innovation isn’t about reinventing logistics.
Sometimes it’s about making the process simpler, smarter, and more transparent.
WareMatch is proving that even long-standing industry challenges can be solved when technology is built around the real needs of the people using it.
And that’s a story worth watching.
